post

Social Sharing Impacts Google Rankings – Are You Writing Relevant, High Impact Content?

Social Media Tips for Small Business

Google is the 800 lb gorilla in search rankings.  They command 60% to 70% of the search market in any given year.  When Google says they are using Twitter or social media websites in their search engine algorithms any website owner MUST pay attention. In 2012 Google freely admitted they are using Twitter tweets, Facebook […]

post

Email Social Sharing Statistics [ Infographic ]

Email Social Sharing Stats [ infographic ]

Your business has now been using e-mail marketing services for 5, 10 or 15 years.  You have experienced massive success with collecting e-mail addresses from your customers to generate repeat business, to conduct surveys and better communicate with them.  Email is used by businesses and consumers alike so using this technology has been a home […]

post

Inbound Marketing Process – The Challenges

Over the last two weeks I have covered the History of Marketing and how marketing has migrated to an “Inbound Marketing Strategy” vs. an Outbound Marketing Strategy of the past (interruption marketing – traditional marketing). Consumers are increasingly utilizing the search engines and social networks to find new products / services.  If your SMB isn’t […]

post

Inbound Marketing Process [ Infographic ]

What is Inbound Marketing? [ Infographic ]

Earlier this week I shared an infographic highlighting the history of marketing from outbound marketing to inbound marketing. In today’s post I want to provide you with a great visual [ infographic ] showing the Inbound Marketing step-by-step.  If done well, this is the way your Inbound Marketing Strategy should work.  I am going to […]

post

The History of Marketing [ Infographic ]

The History of Marketing [ Infographic ]

The concept of marketing to consumers is nothing new but the mediums and technologies utilized has evolved notably over the last 150 years. The below infographic from HubSpot.com highlights this evolution. Marketing has evolved from Outbound Marketing to Inbound Marketing dramatically over the last 10 years.  Has your small business marketing evolved with the times? […]

post

Marketing and QR Codes – Tips and Tricks for Businesses [ Infographic ]

The Growth of QR Code Marketing [ Infographic ]

Looking for creative ways to use QR Codes to market your small and medium sized business? I highly suggest you check out this great site that Microsoft has put together. Ideas mentioned include: Store Location, Hours, Phone Number Coupons Giving Gifts Sharing Video Sharing Music Below are some great infographics that show what you can […]

post

Is Your Business Doing Email Marketing? It should be! [ Infographic ]

Is your SMB using Email Marketing to Reach Customers?

Email marketing has dramatically altered the marketing landscape. Email marketing enables SMBs to bypass expensive direct mail marketing and send email directly to consumers that voluntarily opt-in for communication with you. Is your SMB (small and medium-sized business) utilizing email marketing successfully?  The following infographic from iContact illustrates the opportunity available to SMBs through utilizing email marketing. […]