LinkedIn PR Campaign? Success or Bust?

Dan Ross on LinkedIn

Every business has a choice regarding PR campaigns, email marketing, etc. In today’s great example of “learning in the field” I want to share a communication that fast growing LinkedIn sent to its members earlier this month. Earlier this month LinkedIn sent messages to their members telling them they were in the top 1%, top [...]

Social Sharing Impacts Google Rankings – Are You Writing Relevant, High Impact Content?

Social Media Tips for Small Business

Google is the 800 lb gorilla in search rankings.  They command 60% to 70% of the search market in any given year.  When Google says they are using Twitter or social media websites in their search engine algorithms any website owner MUST pay attention. In 2012 Google freely admitted they are using Twitter tweets, Facebook [...]

Email Social Sharing Statistics [ Infographic ]

Email Social Sharing Stats [ infographic ]

Your business has now been using e-mail marketing services for 5, 10 or 15 years.  You have experienced massive success with collecting e-mail addresses from your customers to generate repeat business, to conduct surveys and better communicate with them.  Email is used by businesses and consumers alike so using this technology has been a home [...]

The 36 Rules of Social Media – Some Tips and Tricks for Small Businesses

36 Rules of Social Media

The below infographic has some great “Rules of Social Media” that we should always be reminded of. If all you do is respond to complaints, that’s all people will send you. Stop and ask – would an actual person talk that way? Everyone says they don’t want to be marketed to. Really, they just don’t [...]

Differentiation matters!

Trails-of-West-Frisco-Dan-Ross-2

Check out my new photo / image on Instagram. You can find Dan Ross as @BetterBizIdeas

Statigram: My Favorite Instagram App Right Now

Favorite-Instagram-Apps-Dan-Ross

Check out my new photo / image on Instagram. You can find Dan Ross as @BetterBizIdeas. Right now my #1 Instagram app is @Statigram followed by #2 Followgram and #3 Webstagram. I like Statigram because it enables you to see who you are following that isn’t following you back.  It also provides tons of great [...]

Chilis is doing some QR marketing in Dallas

Chilis-QR-Marketing-Dan-Ross

Check out my new photo / image on Instagram. You can find Dan Ross as @BetterBizIdeas This picture provides a visual example of how a large business, Chilis Restaurants, was using QR marketing in Dallas, Texas.  How can your business use QR marketing in your list building activities? What Chilis is doing here is building a list [...]