Social Media Fact about Twitter

Dan Ross on Twitter

Twitter is primarily a consumption mechanism, not a production mechanism. There are 300,000 Queries per second reading timelines and only 6000 requests per second spent on writes per Twitter’s own personnel. When planning your WordPress content remember to syndicate your website articles / content to Twitter because hundreds of millions of people are reading content over […]


Raving Fans vs. Lukewarm Fans – Observations of the “Justin Bieber” Phenomenon

Are your fans loyal like Justin Bieber’s “Beliebers”? His fans are ENORMOUSLY loyal.  Or do think that your businesses best, most loyal customers act like Justin Bieber, himself.  As you can see from the below picture, Justin shows no NHL loyalty at all.  He jumps from one team to the next every other month. Justin […]

post RSS Subscribers: Save Yourself Now!

Google Reader is scheduled for execution by Google on July 1st. If you want to keep getting notified of articles here are a few options: 1- Sign up for my newsletter (currently once a quarter): 2- Follow me on instead. 3- Follow the Facebook page (more activity of late here) 4- Get a new RSS reader like […]


LinkedIn PR Campaign? Success or Bust?

Dan Ross on LinkedIn

Every business has a choice regarding PR campaigns, email marketing, etc. In today’s great example of “learning in the field” I want to share a communication that fast growing LinkedIn sent to its members earlier this month. Earlier this month LinkedIn sent messages to their members telling them they were in the top 1%, top […]


Social Sharing Impacts Google Rankings – Are You Writing Relevant, High Impact Content?

Social Media Tips for Small Business

Google is the 800 lb gorilla in search rankings.  They command 60% to 70% of the search market in any given year.  When Google says they are using Twitter or social media websites in their search engine algorithms any website owner MUST pay attention. In 2012 Google freely admitted they are using Twitter tweets, Facebook […]


Email Social Sharing Statistics [ Infographic ]

Email Social Sharing Stats [ infographic ]

Your business has now been using e-mail marketing services for 5, 10 or 15 years.  You have experienced massive success with collecting e-mail addresses from your customers to generate repeat business, to conduct surveys and better communicate with them.  Email is used by businesses and consumers alike so using this technology has been a home […]


The 36 Rules of Social Media – Some Tips and Tricks for Small Businesses

36 Rules of Social Media

The below infographic has some great “Rules of Social Media” that we should always be reminded of. If all you do is respond to complaints, that’s all people will send you. Stop and ask – would an actual person talk that way? Everyone says they don’t want to be marketed to. Really, they just don’t […]