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BetterBizTip: Productivity = Profitability

BetterBizTip: Productivity = Profitability

Looking for a way to enhance your businesses bottom line?  Look at “productive outcomes.”  Find ways to increase output or decrease cost per unit and the bottom line results have a high likelihood of improving shortly thereafter. One of the most widely quoted / watched statistics by Wall Street analysts are productivity measures.  Lets forget […]

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Sell Hungry Customers What They Want – Not What You Want To Sell Them (Pt 2-Dunkin Donuts)

I wanted to follow yesterday’s post with this great example of selling customers what they are hungry for.  The case in point is Dunkin Donuts. Did you grow up with a local Dunkin Donuts in your neighborhood? Do you remember walking into their stores to a 20 foot wall with a HUGE assortment of glazed, […]