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Sell Hungry Customers What They Want – Not What You Want To Sell Them

Last week I was re-reading Purple Cow by Seth Godin and I came across an amazing statistic. In 2002 there were roughly 6,000 albums produced and then released to the public in the U.S. market.  Only 112 of these albums sold in excess of 500,000.  Many albums failed to sell a SINGLE copy in some […]

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Be Remarkable & Get Rich!

Be Remarkable & Get Rich!

I came across this quote recently by Warren Spahn, a former MLB player (pitcher). Twenty games is the magic figure for pitchers – .300 is the magic figures for batters. It pays off in salary and reputation – Warren Spahn Twenty wins by a pitcher is a phenomenal season, not an average season.  Today pitchers start less […]

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Failure is the Path to Prosperity in Business and Life

Failure is the Path to Prosperity in Business and Life

Michael Jordan commented “I failed over and over and over again in my life and that is why I succeed.”  That very quote has become a marketing campaign for Nike as seen by the below 30 second clip. Sports provide great insights into failure because each year every individual, competitor or team is trying to win […]