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Business Takeaways from The 2012 Presidential Election

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Last week Barack Obama was re-elected for a second term as President of the United States of America.  Irregardless of who you may have voted for there was one MAJOR takeaway for businesses from the national elections.  If your business sells to the United States this is worth paying attention to! One of the major […]

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Inbound Marketing Process – The Challenges

Over the last two weeks I have covered the History of Marketing and how marketing has migrated to an “Inbound Marketing Strategy” vs. an Outbound Marketing Strategy of the past (interruption marketing – traditional marketing). Consumers are increasingly utilizing the search engines and social networks to find new products / services.  If your SMB isn’t […]

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Inbound Marketing Process [ Infographic ]

What is Inbound Marketing? [ Infographic ]

Earlier this week I shared an infographic highlighting the history of marketing from outbound marketing to inbound marketing. In today’s post I want to provide you with a great visual [ infographic ] showing the Inbound Marketing step-by-step.  If done well, this is the way your Inbound Marketing Strategy should work.  I am going to […]

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The History of Marketing [ Infographic ]

The History of Marketing [ Infographic ]

The concept of marketing to consumers is nothing new but the mediums and technologies utilized has evolved notably over the last 150 years. The below infographic from HubSpot.com highlights this evolution. Marketing has evolved from Outbound Marketing to Inbound Marketing dramatically over the last 10 years.  Has your small business marketing evolved with the times? […]

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Is Your Business Doing Email Marketing? It should be! [ Infographic ]

Is your SMB using Email Marketing to Reach Customers?

Email marketing has dramatically altered the marketing landscape. Email marketing enables SMBs to bypass expensive direct mail marketing and send email directly to consumers that voluntarily opt-in for communication with you. Is your SMB (small and medium-sized business) utilizing email marketing successfully?  The following infographic from iContact illustrates the opportunity available to SMBs through utilizing email marketing. […]