The Newsletter is the best way for you to keep up to date with what’s happening at the website and keeping abreast of business problems/solutions.  In addition to this newsletter subscribers get advanced tips, hot resources and passwords to VIP posts.  The newsletter is FREE and is delivered on a semi-regular basis.  I won’t be sharing your information with any 3rd party organization. All you need to do is enter your first name and email address in the form below on the right.

The bottom line is I’ll be providing a bit more “value-add” to newsletter subscribers about upcoming topics/discussions/observations.  I have to add more value since I am asking for more information!

How is this different vs. that “Subscribe to RSS Feed” button?

RSS is an Internet technology “really simple syndication” that allows busy people to receive updates to web-based content of interest.  RSS has been adopted at a phenomenal rate because it’s a good thing for you the reader and bloggers, magazines, etc “publishers.” RSS enables you, the end user, to get blog updates as you want.  You don’t have to worry about a publisher selling, renting or giving away your e-mail address which,  sad to say, happens way too often.  You don’t have to reveal your email address and, if you want to stop receiving content, you don’t have to request to be “taken off the list.”  One click you can remove yourself from the subscription.  In short, it makes sure that people feel comfortable subscribing and that it ensures that publisher’s messages don’t get shot into oblivion by overzealous spam filters.

Bottom Line: If you don’t like the content you can make it disappear quickly so I MUST add value with every blog post.  I think too many bloggers don’t recognize this.  I have to admit though, providing value is easier “said than done.” Good ideas aren’t a dime a dozen so I plan on posting 2-3 times a week at a maximum.

How does this RSS stuff work?

The best way, in my opinion, to utilize RSS is to subscribe via reader and use the Google Reader option.  I use that extensively since I know Google isn’t going anywhere anytime soon (vs. some other services that you don’t know what their 5 year future is).  Just a year ago we didn’t know what Yahoo’s future was, right?  And Microsoft….well, they can’t seem to get any traction in anything Internet-related without buying anyone.  I like to stick with “Category Leaders” which is why I am with Google on this one.

What the heck is a feed reader and how do I subscribe to it?

If you use personalized home page like My Yahoo or My MSN you’ve got RSS capabilities built in. That’s how syndicated content like news, weather and stock quotes appears on your personal page. You can also add content from any blog or other site that uses RSS to provide updates.  I know I used to use My Yahoo extensively but I NEVER utilized RSS capabilities on a daily basis until the middle of 2008.

Other web-based tools are primarily dedicated to feed reading only.  That is where GoogleReader comes in….

First of all, look for the subscription or feed options.  If the site you want to subscribe to a site that uses FeedBurner to aid in the subscription process, you’ll likely see the standard RSS icon.  If you click on that it will take you to a page that will will show you the most popular feed readers so you can select yours. You might see a variety of buttons like below.   Just click on them and follow your directions.

Add to Google Subscribe in Bloglines

You can see the standard two RSS icons below.  They both subscribe you to the RSS feed from the blog (to provide you updates) but the icon with the e-mail delivers the info. to your email whereas the other requires you to see updates via your Reader of choice.

rss_icon icon_rssemail

Finally, you may also see little orange buttons that say XML or RSS. Often these chicklets will take you to a page that looks like code gibberish. In this case, you simply cut and paste the page URL from your browser window and manually paste it into your feed reader subscription function.  Hopefully this last method will soon disappear, never to be seen again.

Thanks to CopyBlogger & for a helping hand with this tutorial.

Now go subscribe to the RSS or sign-up for the newsletter on the right-hand side.

Have a good one!