Businesses Have Problems... We Present Solutions
Every business has a choice regarding PR campaigns, email marketing, etc. In today’s great example of “learning in the field” I want to share a communication that fast growing LinkedIn sent to its members earlier this month. Earlier this month LinkedIn sent messages to their members telling them they were in the top 1%, top [...]
In Malcolm Gladwell’s book “Outliers” he makes an observation that it takes 10,000 hours of deliberate practice to become a world class expert in a particular profession, topic or personal endeavor (hobby). Gladwell appropriately notes in the book that ”the biggest misconception about success is that we do it solely on our smarts, ambition, hustle and [...]
Any great company sets goals. They then track actual results vs. their goals. So, when I was checking my stats the other day, I was very disappointed in myself and areas where I clearly had “dropped the ball” re: goal tracking in 2012. One tool I find very helpful for tracking social media statistics is [...]
Google is the 800 lb gorilla in search rankings. They command 60% to 70% of the search market in any given year. When Google says they are using Twitter or social media websites in their search engine algorithms any website owner MUST pay attention. In 2012 Google freely admitted they are using Twitter tweets, Facebook [...]
The sports event of the year in America was held tonight, SuperBowl XLVII (47). Rather than having a big “shindig” as we have done in previous years we decided we were going to take it easy and just order in some food for “the big game.” In prior years I’ve had up to 35 people [...]
Today we operate in what Peter Drucker, a great business philosopher, called the “knowledge economy.” We have shifted from an agricultural economy, to an industrial economy to one that is now driven by education and knowledge. Technological, pharmaceutical and nano innovation comes from ideas as they didn’t exist in any “natural form” on this [...]
I read a great article on BusinessInsider by James Altucher that is worth your time to read. I think that many of the key points (bold) are 100%, spot on for small business owners. My thoughts on each key point he brought up in the article follow the bold section. Don’t depend on one boss, [...]
![Email Social Sharing Stats [ infographic ]](http://betterbizideas.com/wp-content/uploads/2012/10/infographic_socialmedia_61-resized-600-150x150.png)
Your business has now been using e-mail marketing services for 5, 10 or 15 years. You have experienced massive success with collecting e-mail addresses from your customers to generate repeat business, to conduct surveys and better communicate with them. Email is used by businesses and consumers alike so using this technology has been a home [...]
To succeed in today’s marketplace, any small business needs to have a professional online presence, one that conveys its professionalism and allows them to compete with larger enterprises with enormous online budgets. The fundamental reason any SMB needs a strong online presence: People don’t use the phone book to look for businesses anymore. I, for [...]
Do you enjoy going to your local bookstore? Odds are, in today’s day and age, it is probably a Barnes and Noble bookstore after Borders closed their doors a few years ago. I still love going to the bookstore. I enjoy grabbing a cup of coffee and browsing the books to pick out 1-2 books [...]
The below infographic has some great “Rules of Social Media” that we should always be reminded of. If all you do is respond to complaints, that’s all people will send you. Stop and ask – would an actual person talk that way? Everyone says they don’t want to be marketed to. Really, they just don’t [...]
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